Internet marketing is a tremendous business development tool that sits along traditional marketing methods. It is your window to the world and to potential customers and gives businesses of any size access to mass marketing at an affordable price.

Specific benefits of Internet marketing include:

• Global Reach – allowing you to tap into new and previously undreamt of markets
• Lower Cost – can reach targeted customers at a significantly lower cost than traditional methods
• Measurable Results – email or banner advertising can be easily measured to establish the effectiveness of a campaign
• Personalisation - databases can be continually refined to target specific customers and develop targeted offers
• Diversified Campaigns – internet marketing allows you to use combine creative forms such as music, video, images etc
• Better Conversion Rates – resulting in a better ROI

• Search Engine Optimisation (SEO)
• Pay Per Click (PPC)
• Email Marketing

SEO places your website in the first few pages of a search engine for a defined set of keywords that are relevant to your business.

*Forrester Research

Acumen’s approach can achieve the following:

1. Drive Targeted traffic to your site – this can be enhanced if used in conjunction with PPC advertising
2.Improve Sales Conversion rates – through better site architecture such as design, navigation, content

Our service will involve the following:

• Website Review
• Competitor Analysis
• Keyword Research & Identification
• SEO Copywriting
• Creation of Title, Description and Header Tags
• Link Popularity Management
• Search Engine & Directory Submissions
• Website Load Time, Browser Compatibility & Resolution Validation
• Website analysis and SEO Tracking & Reporting